Thursday, December 1, 2011

This Is America. This Is America on Drugs

Imagine spending billions of dollars a year to advertise a product to a group of people who aren’t even authorized to buy it. Sounds pretty crazy right? Well not if you’re a pharmaceutical company. Thanks to lax laws that make the United States one out of only two countries in the world (New Zealand is the other) where prescription drug makers are allowed to hawk their products directly to consumers on television and radio, the airwaves are chock-full of little green butterflies (Lunesta), smooth-talking bumblebees (Nasonex), and middle-aged hunks who can’t get it up (Cialis, Viagra, Levitra) all working toward one goal: convincing you that you’ll be healthier, happier, sexier, if you can just get your doctor to write you a prescription. Read more at The Philly Post...

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